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Entertainment Science

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Cover of 'Entertainment Science'

Table of Contents

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    Book Overview
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    Chapter 1 Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science !
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    Chapter 2 The Fundamentals of Entertainment
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    Chapter 3 Why Entertainment Products are Unique: Key Characteristics
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    Chapter 4 Why Entertainment Markets Are Unique: Key Characteristics
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    Chapter 5 Creating Value, Making Money: Essential Business Models for Entertainment Products
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    Chapter 6 The Consumption Side of Entertainment
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    Chapter 7 Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
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    Chapter 8 Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
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    Chapter 9 Entertainment Product Decisions, Episode 3: Brands as Quality Signals
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    Chapter 10 Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
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    Chapter 11 Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
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    Chapter 12 Entertainment Communication Decisions, Episode 2: “Earned” Channels
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    Chapter 13 Entertainment Distribution Decisions
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    Chapter 14 Entertainment Pricing Decisions
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    Chapter 15 Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
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