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Entertainment Science

Overview of attention for book
Cover of 'Entertainment Science'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science !
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    Chapter 2 The Fundamentals of Entertainment
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    Chapter 3 Why Entertainment Products are Unique: Key Characteristics
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    Chapter 4 Why Entertainment Markets Are Unique: Key Characteristics
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    Chapter 5 Creating Value, Making Money: Essential Business Models for Entertainment Products
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    Chapter 6 The Consumption Side of Entertainment
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    Chapter 7 Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
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    Chapter 8 Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
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    Chapter 9 Entertainment Product Decisions, Episode 3: Brands as Quality Signals
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    Chapter 10 Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
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    Chapter 11 Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
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    Chapter 12 Entertainment Communication Decisions, Episode 2: “Earned” Channels
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    Chapter 13 Entertainment Distribution Decisions
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    Chapter 14 Entertainment Pricing Decisions
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    Chapter 15 Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
Attention for Chapter 3: Why Entertainment Products are Unique: Key Characteristics
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Citations

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Chapter title
Why Entertainment Products are Unique: Key Characteristics
Chapter number 3
Book title
Entertainment Science
Published by
Springer, Cham, January 2019
DOI 10.1007/978-3-319-89292-4_3
Book ISBNs
978-3-31-989290-0, 978-3-31-989292-4
Authors

Thorsten Hennig-Thurau, Mark B. Houston

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Other 1 33%
Unknown 2 67%
Readers by discipline Count As %
Chemistry 1 33%
Unknown 2 67%