Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach
Article in Asia Pacific Journal of Marketing and Logistics (May 2024)
The most recent citing publications are shown below. View all 73 publications that cite this research output on Dimensions.
Article in Asia Pacific Journal of Marketing and Logistics (May 2024)
Article in Business Horizons (May 2024)
Article in Computers in Human Behavior (May 2024)