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Mendeley readers
Chapter title |
Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
|
---|---|
Chapter number | 15 |
Book title |
Entertainment Science
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-319-89292-4_15 |
Book ISBNs |
978-3-31-989290-0, 978-3-31-989292-4
|
Authors |
Thorsten Hennig-Thurau, Mark B. Houston |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 17% |
Student > Bachelor | 1 | 8% |
Unspecified | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Other | 1 | 8% |
Other | 0 | 0% |
Unknown | 6 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 17% |
Agricultural and Biological Sciences | 1 | 8% |
Unspecified | 1 | 8% |
Chemistry | 1 | 8% |
Design | 1 | 8% |
Other | 0 | 0% |
Unknown | 6 | 50% |