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Entertainment Science

Overview of attention for book
Cover of 'Entertainment Science'

Table of Contents

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    Book Overview
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    Chapter 1 Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science !
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    Chapter 2 The Fundamentals of Entertainment
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    Chapter 3 Why Entertainment Products are Unique: Key Characteristics
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    Chapter 4 Why Entertainment Markets Are Unique: Key Characteristics
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    Chapter 5 Creating Value, Making Money: Essential Business Models for Entertainment Products
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    Chapter 6 The Consumption Side of Entertainment
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    Chapter 7 Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
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    Chapter 8 Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
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    Chapter 9 Entertainment Product Decisions, Episode 3: Brands as Quality Signals
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    Chapter 10 Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
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    Chapter 11 Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
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    Chapter 12 Entertainment Communication Decisions, Episode 2: “Earned” Channels
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    Chapter 13 Entertainment Distribution Decisions
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    Chapter 14 Entertainment Pricing Decisions
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    Chapter 15 Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
Overall attention for this book and its chapters
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Mentioned by

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1 blog
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10 X users
wikipedia
1 Wikipedia page

Citations

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70 Dimensions

Readers on

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362 Mendeley
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Title
Entertainment Science
Published by
Springer International Publishing, June 2018
DOI 10.1007/978-3-319-89292-4
ISBNs
978-3-31-989290-0, 978-3-31-989292-4
Authors

Hennig-Thurau, Thorsten, Houston, Mark B.

X Demographics

X Demographics

The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 362 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 362 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 7 2%
Student > Master 6 2%
Student > Bachelor 6 2%
Student > Doctoral Student 3 <1%
Lecturer 2 <1%
Other 7 2%
Unknown 331 91%
Readers by discipline Count As %
Business, Management and Accounting 9 2%
Social Sciences 6 2%
Economics, Econometrics and Finance 3 <1%
Arts and Humanities 2 <1%
Computer Science 2 <1%
Other 7 2%
Unknown 333 92%