Erfolgreiche Markendifferenzierung
Gabler
Chapter title |
Ingredient Branding als Königsweg der Differenzierung zwischen B2C und B2B
|
---|---|
Chapter number | 7 |
Book title |
Erfolgreiche Markendifferenzierung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8575-0_7 |
Book ISBNs |
978-3-83-491722-5, 978-3-83-498575-0
|
Authors |
Michael Gusko, Gusko, Michael |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 29% |
Student > Master | 2 | 29% |
Student > Postgraduate | 2 | 29% |
Student > Ph. D. Student | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 86% |
Computer Science | 1 | 14% |