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Mendeley readers
Chapter title |
Grundlegende Aspekte der Markendifferenzierung: Vom Marketing „to“ zum Marketing „with“
|
---|---|
Chapter number | 2 |
Book title |
Erfolgreiche Markendifferenzierung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8575-0_2 |
Book ISBNs |
978-3-83-491722-5, 978-3-83-498575-0
|
Authors |
Anton Meyer, Fabian Göbel, Anja Dumler, Meyer, Anton, Göbel, Fabian, Dumler, Anja |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 100% |