You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Markendifferenzierung in der Konzeptphase – eine Handlungsempfehlung aus der Praxis
|
---|---|
Chapter number | 3 |
Book title |
Erfolgreiche Markendifferenzierung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8575-0_3 |
Book ISBNs |
978-3-83-491722-5, 978-3-83-498575-0
|
Authors |
Hans-Willi Schroiff, Schroiff, Hans-Willi |