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Chapter title |
Markendifferenzierung als Disziplin
|
---|---|
Chapter number | 14 |
Book title |
Erfolgreiche Markendifferenzierung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8575-0_14 |
Book ISBNs |
978-3-83-491722-5, 978-3-83-498575-0
|
Authors |
Werner Kieser |