Erfolgreiche Markendifferenzierung
Gabler
Chapter title |
Differenzierung über die Sinne – Duftbranding in der modernen Markenkommunikation
|
---|---|
Chapter number | 11 |
Book title |
Erfolgreiche Markendifferenzierung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8575-0_11 |
Book ISBNs |
978-3-83-491722-5, 978-3-83-498575-0
|
Authors |
Robert Müller-Grünow, Müller-Grünow, Robert |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 50% |
Unknown | 1 | 50% |