Retail Power Plays: From Trading to Brand Leadership
Palgrave Macmillan UK
Chapter title |
Category Killers
|
---|---|
Chapter number | 6 |
Book title |
Retail Power Plays: From Trading to Brand Leadership
|
Published by |
Palgrave Macmillan, London, January 1997
|
DOI | 10.1007/978-1-349-14378-8_6 |
Book ISBNs |
978-1-349-14380-1, 978-1-349-14378-8
|
Authors |
Andrew Wileman, Michael Jary, Wileman, Andrew, Jary, Michael |