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Mendeley readers
Chapter title |
Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)
|
---|---|
Chapter number | 73 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_73 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Kenneth C. C. Yang, Gerald Ng Soon Chye, Jeannie Chan Su Fern, Yowei Kang |
Mendeley readers
The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 38 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 4 | 11% |
Student > Master | 4 | 11% |
Lecturer | 3 | 8% |
Student > Postgraduate | 3 | 8% |
Student > Ph. D. Student | 2 | 5% |
Other | 6 | 16% |
Unknown | 16 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 21% |
Computer Science | 6 | 16% |
Unspecified | 4 | 11% |
Environmental Science | 1 | 3% |
Philosophy | 1 | 3% |
Other | 2 | 5% |
Unknown | 16 | 42% |