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Chapter title |
An Enlarged Vision for the Marketing Research Course: Enhancing its Relevancy and Significance for Academe and Industry
|
---|---|
Chapter number | 42 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_42 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Kevin Celuch, Meg Blair |