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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

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Table of Contents

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    Book Overview
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    Chapter 1 The Influence of Personal Values and Materialism on Motivations towards Gift-Giving: A Model and Empirical Evidence
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    Chapter 2 The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies
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    Chapter 3 The Effect of Marketing Managers’ Boundary Spanning Ability on Organizational Culture
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    Chapter 4 The Relationship of Organizational Size to Strategic Classifications in the Financial Services Industry
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    Chapter 5 Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Change: A Conceptual Model
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    Chapter 6 The Effects of Experience and Age on Relational Orientation
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    Chapter 7 Who’s in the House: A Social Identity Perspective on Arts Patronage
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    Chapter 8 Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in the UK
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    Chapter 9 Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment
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    Chapter 10 Managing Customers in Financial Services: The Role of the Marketing Function in E-Commerce
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    Chapter 11 Impact of Internet Atmospherics on Surfer Behavior
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    Chapter 12 The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process
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    Chapter 13 Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach
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    Chapter 14 Understanding Consumer Confusion On-line •
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    Chapter 15 Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd
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    Chapter 16 The Emergence of Internet Shopping in Japan: Indentification of Shopping Orientation-Defined Segments
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    Chapter 17 Exploring Cultural Differences in Service Quality in Higher Education: The Case of U.S. and Thai Students
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    Chapter 18 Knowledge Management for Strategic Marketing
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    Chapter 19 Are Two Brand Signals Better Than One: The Influence of Co-Branding on Price Expectations.
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    Chapter 20 Market-Driven Gross Profit Strategy: The Art and Science of Managing Gross Profit Strategically
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    Chapter 21 Modeling Scouring Behavior: A Structural Equation Approach
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    Chapter 22 Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
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    Chapter 23 Illusion and Enchantment: Magical Thinking in Consumption
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    Chapter 24 Using Complexity Theory to Explain Changes in Product-Country Images: The Case of Australian Beef Exports to Japan
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    Chapter 25 Positioning Strategy in International Tourism Market: An Examination of Tourists’ Perceptions and Satisfaction Towards Barbados as International Destination
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    Chapter 26 Brand Naming for Sucessful Korean Brands: A Linguistic Approach
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    Chapter 27 Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies*
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    Chapter 28 Interactive Service Quality
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    Chapter 29 Identifying the Accuracy of Service Quality Measures: The Effects of Question Order
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    Chapter 30 Service Quality, Product Quality and Service Recovery as Antecedents of Client Satisfaction in a Business-to-Business Context: An Empirical Study
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    Chapter 31 Forgiveness in Business Relationships: The Role of Emotion
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    Chapter 32 Males’ Responses to Negative-Emotion Advertising Appeals: Effects of Gender Role Socialization and Disposition Toward Rational Thinking
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    Chapter 33 Innovative Information Technology Competence: The Concept and its Role in Decision Making
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    Chapter 34 The Effects of Web Addresses in Advertising in Urban China
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    Chapter 35 How Do You Picture Paradise? An Excursion into the Imagination of Two Cultures
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    Chapter 36 Cultural Distance and Psychic Distance: A Theoretical Model and Empirical Assessment
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    Chapter 37 Collaboration and Competition in Buyer-Supplier Relations: The Role of Information in Supply Chain and e-Procurement Impacted Relationships
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    Chapter 38 The Current State of Logistics Services Branding
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    Chapter 39 Examining Key Factors of Supply Chain Optimization: The Maquiladora Example
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    Chapter 40 Who Provides Excellence in Marketing Doctoral Education? A Citation Analysis of PH.D. Graduates
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    Chapter 41 The Multiplying Literature: Moore’s Law at Work in Marketing
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    Chapter 42 An Enlarged Vision for the Marketing Research Course: Enhancing its Relevancy and Significance for Academe and Industry
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    Chapter 43 The Three Dichotomies of Marketing Academe
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    Chapter 44 Matching Service Mixes to Internal and External Contingencies in Export Intermediary Firms: Profitability and Efficiency Implications
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    Chapter 45 The Interaction Effects of International Service Attributes and Consumer Characteristics on Consumer Preferences: An Ordered Probit Analysis
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    Chapter 46 Entering the Market for Financial Services in China-What Needs to Work for Credit Card Issuers
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    Chapter 47 What Happened? Resesearch Traps for Neophyte Researchers
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    Chapter 48 An Assessment of How Nonresponse is Being Handled in the Marketing Discipline
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    Chapter 49 Optimal Defense Strategies Under Varying Consumer Distributional Patterns and Market Maturity
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    Chapter 50 Understanding Relationship Value Applying a Cognitive Mapping Approach: A Customer Perspective
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    Chapter 51 On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation
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    Chapter 52 Fine Tuning Customer Satisfaction to Prevent Shopper Attrition
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    Chapter 53 Transition to Western Consumerism: How Consumers Cope with Marketing in Romania
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    Chapter 54 What Do Consumers Feel When They Are Confused?
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    Chapter 55 An Exploratory Investigation of Consumer Time Perception in a Developing Country
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    Chapter 56 The Need for Speed: Agility Selling
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    Chapter 57 Self-regulatory Sales Training: Providing Motivation Management Tools
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    Chapter 58 Do Individual Differences Shape Salespeople’s Interpretation and Behavioral Response to Failure?
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    Chapter 59 The Significance of Consumers’ Mode of Thought in International Marketing
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    Chapter 60 Toward an Integrative Framework of Consumer Behavior in International Marketing
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    Chapter 61 Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation.
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    Chapter 62 Does Senior Management Team Demography Influence New Product Success?
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    Chapter 63 Effects of Comparative Advertising: Moderating Role of Attribute Typicality and Commitment
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    Chapter 64 A Theoretical Framework for Establishing and Managing Mutual Brand Knowledge
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    Chapter 65 Creating a Message that Resonates: How Perceived Risk Can Aid in the Design of Effective Consumer Advertising
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    Chapter 66 Dialectic Levers to Decisional Ambiguity and Strategic Action: Results from a Pilot Study
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    Chapter 67 The Resource-Based View as a Foundation for a Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework
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    Chapter 68 The Impact of Strategic Plan Quality and Implementation on Firm Performance
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    Chapter 69 Customer Equity Management: To Jump or Not to Jump (on the Bandwagon)
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    Chapter 70 Relationship Marketing: An Innovation in Marketing Theory and Practice
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    Chapter 71 The Nature and Dimensionality of the Commitment Construct: Does To Whom or To What We Are Committed Matter?
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    Chapter 72 E-Health Services Adoption by European General Practitioners
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    Chapter 73 Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)
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    Chapter 74 Understanding E-Commerce Loyalty Formation
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    Chapter 75 Motivational and Attitudinal Predictors of Interest in and Intention of Enrolling in Online Masters
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    Chapter 76 Student Assessment of Peer Evaluations Forms
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    Chapter 77 Digging Deeper: Providing Business Students with a Tool for ‘Surfacing’ Values
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    Chapter 78 A Typology of Online Retail Assurance: Implications for Managers and Ideas for Future Research
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    Chapter 79 Consumer Behavioral Response to Scent-Evoked Nostalgia
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    Chapter 80 Still Fighting the Civil War? Motivations and Consumption Behaviors of Civil War Re-Enactors
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    Chapter 81 Thinking Straight about Generational Marketing: Lessons from Analyzing US Consumers’ Vacationing
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    Chapter 82 Enforcement Structures in Business-to-Business Exchange Relationships: An Exploratory Study
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    Chapter 83 The Delineation of Cooperation, Coordination, Compliance, and Specific Assets in Channels of Distribution
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    Chapter 84 The Bullwhip Effect: Refined and Redefined
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    Chapter 85 The Critical Role of Congruency in Prototypical Brand Extensions
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    Chapter 86 Platform Strategy: Understanding the Inter-Relationship Between Platform Variants and Corporate Success
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    Chapter 87 Performance of International Joint Ventures: An Empirical Study in Tunisia
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    Chapter 88 Retail Internationalization and Corporate Performance: an Exploratory Study
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    Chapter 89 Strategy Marketing Ibero-Latinamerican Perspective: Redefining Market Orientation an Organizational View"
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    Chapter 90 Brand Loyalty Using Discrete Choice Models: An Application to the Spanish Market
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    Chapter 91 Profile of the Mexican Consumer as Sustainable Consumer
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    Chapter 92 Exporting to Morocco: Consumer Perceptions of Countries of Origin
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    Chapter 93 Wooing Partners: Who Wants to Be in an FTA Agreement?
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    Chapter 94 The Sales Agent Versus the Company Sales Force: Some Issues and Insights
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    Chapter 95 Slogans of Self-Promotion: A Content-Analysis of Sales Agent Advertisements
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    Chapter 96 Consumer Susceptibility to Interpersonal Influence and the Importance of Brands in a High-Versus A Low-Context
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    Chapter 97 Personality and Personal Values in Travel Destination
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    Chapter 98 Sponsorship Evaluation in South Africa
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    Chapter 99 Advertising Budgeting Methods and Processes in China
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    Chapter 100 Product-Country Images in a Turbulent Environment: Evidence from a War-Torn Country
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    Chapter 101 Institutional Environment and Marketing Practices in Emerging and Transitional Economies: Testable Hypotheses
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    Chapter 102 Corporate Reputation, Customer Satisfaction, & Customer Loyalty: What is the Relationship?
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    Chapter 103 Modelling Customer Retention: A Value-Based Perspective of Market Orientation
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    Chapter 104 Antecedents of Store-Brand Image
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    Chapter 105 A Note on Estimating Second-Order Interactions and Quadratics in Latent Variables
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    Chapter 106 Derivation of Stationary Optimal Defensive Strategies Using a Continuous Market Model
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    Chapter 107 Attributions of Credit? A Reexamination of the Role of Customer Attributions Across Both Successful and Unsuccessful Service Encounters
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    Chapter 108 Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context
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    Chapter 109 Short-Term Reduction in Anxiety versus Efficacy of Long-Term Treatment as Drivers of Customer Satisfaction in Health Care Settings
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    Chapter 110 An Exploration of Relationships Among Perceived Market Orientation, Strategic Flexibility, and Customer Value in the Supply Chain Under Different Conditions of Environmental Turbulence
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    Chapter 111 The Effects of Corporate Cultural Factors on Service Quality
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    Chapter 112 Rethinking the Market-Orientation Concept: Toward Integrating the Cultural and Behavioral Perspectives
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    Chapter 113 Functional/Dysfunctional Business-to-Business Exchanges
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    Chapter 114 Joint Venture Dissolution in Developed and Less Developed Countries: Exploring Political Stability and Types of Termination
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    Chapter 115 Role of Expectations, Behaviors, Dyadic Perception of Success and Relationship Quality on Relationship Exchange
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    Chapter 116 Visitor Communities: Extending the Brand Community Concept to Tourism
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    Chapter 117 Determinants of the Use of Contextual and Temporal Cues in Service Settings
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    Chapter 118 Codes of Ethics in Sweden’s Largest Marketing Corporations: Communicating the Ethos of the Code Within the Organisation
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    Chapter 119 University Students are not Customers: When Marketing Goes Awry!
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    Chapter 120 Interorganizational Buyer-Seller Relationships: The Impact of Individual Perceptions on Relationship-Oriented Action
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Title
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Published by
Springer International Publishing, November 2014
DOI 10.1007/978-3-319-11845-1
ISBNs
978-3-31-911844-4, 978-3-31-911845-1
Editors

Spotts, Harlan E.

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The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 29 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 11 38%
Student > Ph. D. Student 4 14%
Lecturer 3 10%
Student > Doctoral Student 3 10%
Student > Bachelor 3 10%
Other 3 10%
Unknown 2 7%
Readers by discipline Count As %
Business, Management and Accounting 10 34%
Engineering 3 10%
Social Sciences 3 10%
Psychology 2 7%
Economics, Econometrics and Finance 2 7%
Other 7 24%
Unknown 2 7%