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Mendeley readers
Chapter title |
Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies*
|
---|---|
Chapter number | 27 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_27 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Luis V. Dominguez, Jaqueline Pels, Leopoldo Arias |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Design | 1 | 20% |
Unknown | 3 | 60% |