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Chapter title |
The Three Dichotomies of Marketing Academe
|
---|---|
Chapter number | 43 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_43 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Earl D. Honeycutt, John B. Ford, Shawn T. Thelen |