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Mendeley readers
| Chapter title |
Die Customer Journey – Chance für mehr Kundennähe
|
|---|---|
| Chapter number | 8 |
| Book title |
Dialogmarketing Perspektiven 2014/2015
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-08876-7_8 |
| Book ISBNs |
978-3-65-808875-0, 978-3-65-808876-7
|
| Authors |
Jens Böcker |
Mendeley readers
The data shown below were compiled from readership statistics for 81 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 81 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 26 | 32% |
| Student > Master | 22 | 27% |
| Student > Ph. D. Student | 2 | 2% |
| Student > Doctoral Student | 1 | 1% |
| Researcher | 1 | 1% |
| Other | 1 | 1% |
| Unknown | 28 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 33% |
| Computer Science | 10 | 12% |
| Economics, Econometrics and Finance | 9 | 11% |
| Psychology | 3 | 4% |
| Mathematics | 1 | 1% |
| Other | 2 | 2% |
| Unknown | 29 | 36% |