You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
QR-Codes an Schaufenstern und Fassaden im stationären Einzelhandel – eine Bestandsaufnahme in zwei Städten
|
|---|---|
| Chapter number | 13 |
| Book title |
Dialogmarketing Perspektiven 2014/2015
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-08876-7_13 |
| Book ISBNs |
978-3-65-808875-0, 978-3-65-808876-7
|
| Authors |
Hendrik Schröder, Stefanie Hofmann, Sophie König |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 50% |
| Unspecified | 1 | 13% |
| Student > Master | 1 | 13% |
| Unknown | 2 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 63% |
| Unspecified | 1 | 13% |
| Unknown | 2 | 25% |