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| Chapter title |
Neue Möglichkeiten im Kundendialog durch Kontextsensitives Marketing
|
|---|---|
| Chapter number | 12 |
| Book title |
Dialogmarketing Perspektiven 2014/2015
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-08876-7_12 |
| Book ISBNs |
978-3-65-808875-0, 978-3-65-808876-7
|
| Authors |
Rebecca Bulander, Felix Fries |