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Mendeley readers
| Chapter title |
Mobile Marketing im Kaufentscheidungsprozess
|
|---|---|
| Chapter number | 4 |
| Book title |
Dialogmarketing Perspektiven 2014/2015
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-08876-7_4 |
| Book ISBNs |
978-3-65-808875-0, 978-3-65-808876-7
|
| Authors |
Heinrich Holland, Beate Koch |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 40% |
| Student > Master | 5 | 33% |
| Unknown | 4 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 47% |
| Economics, Econometrics and Finance | 2 | 13% |
| Computer Science | 1 | 7% |
| Engineering | 1 | 7% |
| Unknown | 4 | 27% |