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Timeline
Mendeley readers
Chapter title |
Integrated Marketing Communications: Conflicts of Interest, Politics and Performance
|
---|---|
Chapter number | 61 |
Book title |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13084-2_61 |
Book ISBNs |
978-3-31-913083-5, 978-3-31-913084-2
|
Authors |
Michael T. Ewing, Nigel M. deBussy, B. Ramaseshan |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 20% |
Unspecified | 1 | 10% |
Student > Doctoral Student | 1 | 10% |
Lecturer | 1 | 10% |
Student > Bachelor | 1 | 10% |
Other | 1 | 10% |
Unknown | 3 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 50% |
Environmental Science | 1 | 10% |
Unspecified | 1 | 10% |
Unknown | 3 | 30% |