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Chapter title |
Relationship Marketing: Viewing the State-of-the-Art Across Perspectives
|
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Chapter number | 131 |
Book title |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13084-2_131 |
Book ISBNs |
978-3-31-913083-5, 978-3-31-913084-2
|
Authors |
Deborah E. Rosen, Sammy Bonsu, James M. Curran, Elizabeth F. Purinton |