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Chapter title |
Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising
|
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Chapter number | 84 |
Book title |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13084-2_84 |
Book ISBNs |
978-3-31-913083-5, 978-3-31-913084-2
|
Authors |
Joyce M. Wolburg, Ronald E. Taylor |