↓ Skip to main content

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Overview of attention for book
Cover of 'Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Effects of Music Induced Arousal on Cognitive Responses and Store Image
  3. Altmetric Badge
    Chapter 2 The Advertising Effectiveness of Different Levels of Humor and Warmth and the Moderating Role of Affect Intensity
  4. Altmetric Badge
    Chapter 3 An Investigation of Innov Ativeness and Early Product Adoption among Teenagers
  5. Altmetric Badge
    Chapter 4 Reconceptualizing Trust: An Evolutionary Process Model
  6. Altmetric Badge
    Chapter 5 The Role of Interpersonal Trust in the Client-Consultancy Relationship: An Exploratory Analysis
  7. Altmetric Badge
    Chapter 6 Relationship Strength in Business Relationships and its Role in Observed Relational Outcomes
  8. Altmetric Badge
    Chapter 7 Offensive vs. Defensive Opportunism in Marketing Channel Relationships: An Essay on Their Ethics
  9. Altmetric Badge
    Chapter 8 Order Bias in the Application of the Servqual Instrument
  10. Altmetric Badge
    Chapter 9 Theory Devewpment in Services Marketing: Transcending Service Specificity
  11. Altmetric Badge
    Chapter 10 Customer Satisfaction, Assessment, Intentions and Outcome Behaviors of Dyadic Service Encounters: A Conceyfual Model
  12. Altmetric Badge
    Chapter 11 Employers’ and Students’ Perceptions of Service Quality: Potential Problems for Marketing Educators
  13. Altmetric Badge
    Chapter 12 Managing Academic Misconduct in the Classroom: A Discriminant Analysis of Subject and Situational Differences Between Cheaters and Non Cheaters
  14. Altmetric Badge
    Chapter 13 Experiential Learning: The Bridge to the “Real World”
  15. Altmetric Badge
    Chapter 14 The Evaluation of Faculty Performance in Research and Service: Some Practical Benchmarks
  16. Altmetric Badge
    Chapter 15 The Quality of Conference Programs and the Value of Conference Proceedings: Future Direction for the Academy of Marketing Science
  17. Altmetric Badge
    Chapter 16 Tourism Marketing and Public Policy in Australia: The Case of Brand Wa.
  18. Altmetric Badge
    Chapter 17 An Application of the Dominant Product-Dominant Country Framework of Export Segmentation to the Case of Turkey
  19. Altmetric Badge
    Chapter 18 The Dimensionality of Environmental Concern: Validation of Component Measures
  20. Altmetric Badge
    Chapter 19 Exploring the Male\Female Earnings Gap Among Managers: A Case of Turkey
  21. Altmetric Badge
    Chapter 20 Macro Issues in Marketing: A Discussion
  22. Altmetric Badge
    Chapter 21 A Model of Seller-Buyer Product Development Relationships in Technology-Based, Industrial Markets
  23. Altmetric Badge
    Chapter 22 Product Contingencies and the Locus of Entrepreneurial Knowledge in Marketing Channel Networks
  24. Altmetric Badge
    Chapter 23 Emergent Properties of Interorganizational Business Relationships: An Exploratory Case Study of Swedish Smes
  25. Altmetric Badge
    Chapter 24 Thoughts on an Old Theme: Entrepreurship and Organisation
  26. Altmetric Badge
    Chapter 25 Dealing with Periods of Tension in Buyer-Vendor Relationships
  27. Altmetric Badge
    Chapter 26 Anomia and Fraudulent Behavior by Retail Employees
  28. Altmetric Badge
    Chapter 27 Risk and Return in International Retailing
  29. Altmetric Badge
    Chapter 28 Integration and Performance: An Examination of the Marketing/Logistics Interface
  30. Altmetric Badge
    Chapter 29 Logistics: An Evolutionary Perspective, Considerations and Future Directions
  31. Altmetric Badge
    Chapter 30 Product and Packaging Disposal’s Challenges to Channels Management
  32. Altmetric Badge
    Chapter 31 The Effect of Culture and Language on Organizational Information Processing
  33. Altmetric Badge
    Chapter 32 Building and Maintaining Relationships with Consumers
  34. Altmetric Badge
    Chapter 33 Toward an Understanding of Mature Marketing Relationship Phenomena
  35. Altmetric Badge
    Chapter 34 The Effects of Organizational Redesign on Buyer-Seller Relationships
  36. Altmetric Badge
    Chapter 35 Differentiating Services- The Marketing of Affinity Cards
  37. Altmetric Badge
    Chapter 36 Conjoint Analysis as an Instrument for Marketing Controlling in Service Companies: The Example of the Mannheim National Theater
  38. Altmetric Badge
    Chapter 37 Gap Analysis and Services Marketing: Does Understanding Your Customers Really Improve Sales?
  39. Altmetric Badge
    Chapter 38 A Look at Interactivity from a Consumer Perspective
  40. Altmetric Badge
    Chapter 39 Travel and Tourism Purchase-Consumption Systems
  41. Altmetric Badge
    Chapter 40 African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.
  42. Altmetric Badge
    Chapter 41 Advertiser Risk-Orientation and Attitudes Towards Campaign Planning in the US and Canada
  43. Altmetric Badge
    Chapter 42 Effects of Spanish vs. English Ads on Bilingual Hispanics: Moderating Role of Language Dominance
  44. Altmetric Badge
    Chapter 43 Exploring Print Ads and Web Sites Target Market and Approach Match-Ups: Interactive Video Games and Facial Cosmetics
  45. Altmetric Badge
    Chapter 44 Relationship Marketing: A Synthesis of Three Research Arenas
  46. Altmetric Badge
    Chapter 45 Relationship Strategies Revisited
  47. Altmetric Badge
    Chapter 46 Evolution of a Virtual Enterprise: A Sociological Perspective
  48. Altmetric Badge
    Chapter 47 Actors’ Exchange Paradigms and Their Impact on the Choice of Marketing Models
  49. Altmetric Badge
    Chapter 48 The Performance of Strategic Alliances Revisited: A Conceptual Framework Using the Market Model
  50. Altmetric Badge
    Chapter 49 International Marketing Alliances and Cooperative Games: An Application to the Oil and Airline Industries
  51. Altmetric Badge
    Chapter 50 Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry
  52. Altmetric Badge
    Chapter 51 Internal Customer Orientation: Antecedents and Consequences
  53. Altmetric Badge
    Chapter 52 The Learning Organization and Market Orientation: A Study of Export Companies in the Netherlands
  54. Altmetric Badge
    Chapter 53 Competitive Strategy and Market Orientation: The Relationship and its Implications
  55. Altmetric Badge
    Chapter 54 Individualistic and Collectivist Values in Business: A Retail Management Perspective in Privatizing Economies
  56. Altmetric Badge
    Chapter 55 If There were a Trade War, Who Would Join the Battle?
  57. Altmetric Badge
    Chapter 56 Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness
  58. Altmetric Badge
    Chapter 57 Marketing Implications of Regional Integration in the Mercosur
  59. Altmetric Badge
    Chapter 58 Data Quality and Database Marketing
  60. Altmetric Badge
    Chapter 59 An Overview of Data Mining and Marketing
  61. Altmetric Badge
    Chapter 60 Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection
  62. Altmetric Badge
    Chapter 61 Integrated Marketing Communications: Conflicts of Interest, Politics and Performance
  63. Altmetric Badge
    Chapter 62 Gender Portrayals in Modern Cigarette and Alcohol Advertisements: A Replication
  64. Altmetric Badge
    Chapter 63 Teenagers’ Perceptions of the Influence of Advertising and Price Versus Peers, Parents, Social Context, and Personal Choice on Their Consumer Behavior
  65. Altmetric Badge
    Chapter 64 An Empirical Study of Export Product Adaptation and its Antecedents for Turkish Export Ventures
  66. Altmetric Badge
    Chapter 65 Antecedents of the Components of Export Market Orientation: A Study of U.S. Exporters
  67. Altmetric Badge
    Chapter 66 Gaining Competitive Advantage through Standardization and Differentiation of Services
  68. Altmetric Badge
    Chapter 67 Adaptation of the Business Concept as a Factor in Entrepreneurship: The Case of Historically Disadvantaged South African Entrepreneurs
  69. Altmetric Badge
    Chapter 68 An Investigation of the Social Construction of the Entrepreneurial Personality by Means of the Critical Incident Technique
  70. Altmetric Badge
    Chapter 69 The Influence of Managerial Disagreement on Industry Characteristics and Strategy on Small Firm Performance
  71. Altmetric Badge
    Chapter 70 Understanding Why Small Firms Choose their Advertising and Promotional Strategies: An Empirical Investigation
  72. Altmetric Badge
    Chapter 71 Emergence of a Virtual Enterprise: An Integrated Theoretical Framework
  73. Altmetric Badge
    Chapter 72 The Impact of Lean Enterprise on Marketing Management
  74. Altmetric Badge
    Chapter 73 Strategic Groups, Mobility Barriers and Trapped Brands
  75. Altmetric Badge
    Chapter 74 An Empirical Investigation of the Influence of Non-Price Variables on Quality Tier Competition
  76. Altmetric Badge
    Chapter 75 Managing Transaction Dependence: An Empirical Examination of the Moderating Role of Relationship Closeness on the Use of Vertical Control
  77. Altmetric Badge
    Chapter 76 Promoting Interorganizational Connectivity in the Electronics Industry
  78. Altmetric Badge
    Chapter 77 Modeling Customer Satisfaction in Business Markets: Some Basic Issues Revisited
  79. Altmetric Badge
    Chapter 78 Strategy and the Performance of Small Business Websites
  80. Altmetric Badge
    Chapter 79 Compulsive Buying Behavior: Terminology and an Appucation to New Media such as the Internet
  81. Altmetric Badge
    Chapter 80 Internet Shopping: Findings from an Exploratory Study and Research Propositions
  82. Altmetric Badge
    Chapter 81 Communication and the Service Exchange: Confirming The Dimensions of Provider Relational Messages and Exploring their Impact on Client Satisfaction
  83. Altmetric Badge
    Chapter 82 Internal Marketing Tactics: Is Communication Really All There Is To It?
  84. Altmetric Badge
    Chapter 83 Capitalizing on Simulated Word of Mouth in Servicescapes: An Exploratory Study
  85. Altmetric Badge
    Chapter 84 Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising
  86. Altmetric Badge
    Chapter 85 Extension and Validation of the Consumption Value Theory with Specific Reference to Shopping Centre Patronage in South Africa
  87. Altmetric Badge
    Chapter 86 An Exploration of Values in Various Cultural Contexts: Discussion Leader Comments
  88. Altmetric Badge
    Chapter 87 Worker-Firm Value Congruence in Low-Level Service Providers: Validation of a New Research Tool
  89. Altmetric Badge
    Chapter 88 An Exploratory Investigation of Responses to Survey Screening Questions: The Impact of Placement and Format
  90. Altmetric Badge
    Chapter 89 A Comparison of Alternative Approaches for Cluster-Based Buyer Segmentation in Optimal Product Positioning Models
  91. Altmetric Badge
    Chapter 90 Predicting Response Inducer Effects in Organisational Respondents
  92. Altmetric Badge
    Chapter 91 Why are Counterfeits so Attractive to Consumers? An Empirical Analysis
  93. Altmetric Badge
    Chapter 92 Country-of-Origin and Brand Name Connotation: A Preliminary Conceptualization and Research Hypotheses
  94. Altmetric Badge
    Chapter 93 Situational Factors in Seasonal Patterns of Shopping in Cyprus: Abstract
  95. Altmetric Badge
    Chapter 94 Advertiser-Agency Relations: A Review and Synthesis of Research
  96. Altmetric Badge
    Chapter 95 Sex in Advertising: Who Dislikes it and Why?
  97. Altmetric Badge
    Chapter 96 Exploratory Findings on the Attitudinal Effects of Super- and Poor-Levels of Direct Consumer Premium Desirability
  98. Altmetric Badge
    Chapter 97 A Framework for Category Management Relationships
  99. Altmetric Badge
    Chapter 98 Vertical Control and Performance: The Role of Power, Relational Norms and Transaction Cost Analysis in Distribution Channels
  100. Altmetric Badge
    Chapter 99 The Role of Proctorship for Independent Sales Representatives: Influencing Effective Inter-Organizational Relationships
  101. Altmetric Badge
    Chapter 100 Antecedents to Loyalty in Agency-Client Relations: The Impact of Long-Term Versus Short-Term Relationships
  102. Altmetric Badge
    Chapter 101 Is Sales Training Effective? Putting Two Hypotheses to the Test.
  103. Altmetric Badge
    Chapter 102 An Investigation of the Selling Situation and Customer-Oriented Selling
  104. Altmetric Badge
    Chapter 103 Effects of Salesperson Attractiveness on Consumer Perceptions of Service Quality: A Conceptual Framework
  105. Altmetric Badge
    Chapter 104 Conjugal Sales Agents: Copreneurs or Selling Teams?
  106. Altmetric Badge
    Chapter 105 Marketing Planning, Market Orientation and Performance: An Empirical Study of Australian Organisations
  107. Altmetric Badge
    Chapter 106 Identifying the Barriers to Market Orientation: British Retail Companies
  108. Altmetric Badge
    Chapter 107 Strategy, Market Orientation, or Environment: Relative Influence on Small Manufacturing Firms
  109. Altmetric Badge
    Chapter 108 Conceptualizing Store Choice Processes Using Perceived Risk
  110. Altmetric Badge
    Chapter 109 The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements
  111. Altmetric Badge
    Chapter 110 A Cluster Based Typology of ‘Sale’ Shoppers’ Motives, Images and Beliefs
  112. Altmetric Badge
    Chapter 111 An Analysis of Emotional Appeals Used by Global and Regional Cosmetic Advertisers
  113. Altmetric Badge
    Chapter 112 Firms’ Marketing Mix Effectiveness and Modes of Entry in the Host Countries
  114. Altmetric Badge
    Chapter 113 Across-National Comparison of Consumer Environmental Attitudes Representing Five Major Regions of the World
  115. Altmetric Badge
    Chapter 114 A Strategic Perspective on Green Packaging: Concerns and Actions
  116. Altmetric Badge
    Chapter 115 Marketing of Ideas in Social Marketing: A Case Study
  117. Altmetric Badge
    Chapter 116 Distorted Representations of Ethnic Minorities in Consumer Advertising: Effects and Consequences
  118. Altmetric Badge
    Chapter 117 Regulating Commercial Speeches on the Internet in Taiwan: A Survey of Advertising Professionals About Web Advertising Practices
  119. Altmetric Badge
    Chapter 118 The Influence of Prior Experience on Amount of Search and Serach Correlates: A Study for Computer Serach Behavior of Industrial Firms
  120. Altmetric Badge
    Chapter 119 Modeling Operationalized Measures of Customer Loyalty
  121. Altmetric Badge
    Chapter 120 Examining the Testing Effects of Repeated Measures of Attitudes
  122. Altmetric Badge
    Chapter 121 Accurate Research Results? A Social Desirability Bias Investigation
  123. Altmetric Badge
    Chapter 122 Online Reevaluations of Attribute Information in Sequential Consumer Choice
  124. Altmetric Badge
    Chapter 123 Using Uncorrelated Conjoint Choice Designs in a World of Correlated Beliefs
  125. Altmetric Badge
    Chapter 124 Sales Promotions: A Multiple Intervention Time Series Approach
  126. Altmetric Badge
    Chapter 125 Useful Information Exchange in New Product Development: Differences in Definition
  127. Altmetric Badge
    Chapter 126 An Integrated Model of Type of Commitment and Trust on Quantitative and Qualitative Outcomes of Negotiation
  128. Altmetric Badge
    Chapter 127 The Effects of Salespersons’ Perceptions of Customer Trust on Selling Behaviors
  129. Altmetric Badge
    Chapter 128 Interfirm Trust and Dependence Asymmetry
  130. Altmetric Badge
    Chapter 129 Relationship Marketing Strategies in the Life Insurance Industry: A Revised Framework and Across-National Comparison
  131. Altmetric Badge
    Chapter 130 Emerging Roles of the Industrial Salesforce in an Era of Long Term Relationships
  132. Altmetric Badge
    Chapter 131 Relationship Marketing: Viewing the State-of-the-Art Across Perspectives
  133. Altmetric Badge
    Chapter 132 Manufacturer-Supplier Relationships
  134. Altmetric Badge
    Chapter 133 Communication and the Service Exchange: A Coorientational Approach to Predicting Service Encounter Satisfaction
  135. Altmetric Badge
    Chapter 134 Rural Outshopping Behavior: Another Look at Orientations and Social Influences
  136. Altmetric Badge
    Chapter 135 Purchasing Decisions and the Employment Status of the Wife
  137. Altmetric Badge
    Chapter 136 Retail Expansion into International Markets: The Case of United States Retail Chains
  138. Altmetric Badge
    Chapter 137 Managing Customer Roles in Service Organisations: An Australian Perspective
  139. Altmetric Badge
    Chapter 138 Customer Value Audit in International Business Markets : A Strategic Marketing Tool
  140. Altmetric Badge
    Chapter 139 Establishing Cross-National Equivalence of the Customer Satisfaction/ Dissatisfaction Construct
  141. Altmetric Badge
    Chapter 140 An Evaluation of the Marketing Competitiveness of the Us and Japan in a Comparative Framework
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
3 X users

Readers on

mendeley
7 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, February 2015
DOI 10.1007/978-3-319-13084-2
ISBNs
978-3-31-913083-5, 978-3-31-913084-2
Editors

Ford, John B., Honeycutt, Jr., Earl D.

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 14%
Unknown 6 86%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 57%
Lecturer 1 14%
Student > Bachelor 1 14%
Student > Postgraduate 1 14%
Student > Ph. D. Student 1 14%
Other 1 14%
Readers by discipline Count As %
Business, Management and Accounting 5 71%
Psychology 4 57%