Marketing
Gabler
Chapter title |
Strategische Marketingplanung
|
---|---|
Chapter number | 3 |
Book title |
Marketing
|
Published by |
Gabler, January 2008
|
DOI | 10.1007/978-3-8349-9584-1_3 |
Book ISBNs |
978-3-40-969018-8, 978-3-83-499584-1
|