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Mendeley readers
| Title |
Marketing
|
|---|---|
| Published by |
Gabler, April 2008
|
| DOI | 10.1007/978-3-8349-9584-1 |
| ISBNs |
978-3-40-969018-8, 978-3-83-499584-1
|
| Authors |
Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 4% |
| Unknown | 22 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 17% |
| Student > Bachelor | 3 | 13% |
| Researcher | 2 | 9% |
| Student > Ph. D. Student | 1 | 4% |
| Unknown | 13 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 26% |
| Economics, Econometrics and Finance | 2 | 9% |
| Biochemistry, Genetics and Molecular Biology | 1 | 4% |
| Social Sciences | 1 | 4% |
| Unknown | 13 | 57% |