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Marketing

Overview of attention for book
Marketing
Gabler

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Grundlagen des Marketing
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    Chapter 2 Verhaltens- und Informationsgrundlagen des Marketing
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    Chapter 3 Strategische Marketingplanung
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    Chapter 4 Marketing-Mix
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    Chapter 5 Marketingimplementierung
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    Chapter 6 Marketingcontrolling
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    Chapter 7 Zukunftsperspektiven des Marketing
Attention for Chapter 1: Grundlagen des Marketing
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Chapter title
Grundlagen des Marketing
Chapter number 1
Book title
Marketing
Published by
Gabler, January 2008
DOI 10.1007/978-3-8349-9584-1_1
Book ISBNs
978-3-40-969018-8, 978-3-83-499584-1
View on publisher site
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