Marketing
Gabler
Chapter title |
Marketing-Mix
|
---|---|
Chapter number | 4 |
Book title |
Marketing
|
Published by |
Gabler, January 2008
|
DOI | 10.1007/978-3-8349-9584-1_4 |
Book ISBNs |
978-3-40-969018-8, 978-3-83-499584-1
|
Country | Count | As % |
---|---|---|
Germany | 13 | 2% |
Austria | 2 | <1% |
Switzerland | 1 | <1% |
Indonesia | 1 | <1% |
United States | 1 | <1% |
Zimbabwe | 1 | <1% |
Unknown | 538 | 97% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 260 | 47% |
Student > Master | 168 | 30% |
Unspecified | 28 | 5% |
Student > Ph. D. Student | 21 | 4% |
Student > Postgraduate | 20 | 4% |
Other | 60 | 11% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 292 | 52% |
Economics, Econometrics and Finance | 122 | 22% |
Computer Science | 31 | 6% |
Unspecified | 31 | 6% |
Social Sciences | 19 | 3% |
Other | 62 | 11% |