You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
|
---|---|
Chapter number | 33 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_33 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Shelby D. Hunt, Dennis B. Arnett |
Mendeley readers
The data shown below were compiled from readership statistics for 79 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Indonesia | 1 | 1% |
United Kingdom | 1 | 1% |
Unknown | 77 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 20 | 25% |
Student > Doctoral Student | 13 | 16% |
Student > Ph. D. Student | 10 | 13% |
Student > Master | 5 | 6% |
Lecturer > Senior Lecturer | 3 | 4% |
Other | 7 | 9% |
Unknown | 21 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 36 | 46% |
Economics, Econometrics and Finance | 16 | 20% |
Social Sciences | 3 | 4% |
Environmental Science | 1 | 1% |
Energy | 1 | 1% |
Other | 1 | 1% |
Unknown | 21 | 27% |