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Mendeley readers
Chapter title |
Towards a Theory of Marketing
|
---|---|
Chapter number | 3 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_3 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Wroe Alderson, Reavis Cox |
Mendeley readers
The data shown below were compiled from readership statistics for 91 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 2 | 2% |
Portugal | 1 | 1% |
Indonesia | 1 | 1% |
Ireland | 1 | 1% |
United Kingdom | 1 | 1% |
Canada | 1 | 1% |
Mexico | 1 | 1% |
Unknown | 83 | 91% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 22 | 24% |
Student > Doctoral Student | 15 | 16% |
Student > Master | 12 | 13% |
Student > Bachelor | 7 | 8% |
Professor | 7 | 8% |
Other | 15 | 16% |
Unknown | 13 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 50 | 55% |
Social Sciences | 16 | 18% |
Economics, Econometrics and Finance | 4 | 4% |
Agricultural and Biological Sciences | 2 | 2% |
Psychology | 1 | 1% |
Other | 3 | 3% |
Unknown | 15 | 16% |