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Mendeley readers
Chapter title |
Marketing efficiency and the principle of Postponement
|
---|---|
Chapter number | 8 |
Book title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
Published by |
Springer, Boston, MA, January 2006
|
DOI | 10.1007/0-387-28181-9_8 |
Book ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
Authors |
Wroe Alderson |
Mendeley readers
The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 2 | 3% |
Canada | 1 | 2% |
United Kingdom | 1 | 2% |
Unknown | 55 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 14 | 24% |
Student > Ph. D. Student | 12 | 20% |
Student > Bachelor | 10 | 17% |
Researcher | 4 | 7% |
Student > Doctoral Student | 2 | 3% |
Other | 9 | 15% |
Unknown | 8 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 26 | 44% |
Engineering | 10 | 17% |
Economics, Econometrics and Finance | 4 | 7% |
Computer Science | 3 | 5% |
Agricultural and Biological Sciences | 2 | 3% |
Other | 5 | 8% |
Unknown | 9 | 15% |