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Mendeley readers
| Title |
A Twenty-First Century Guide to Aldersonian Marketing Thought
|
|---|---|
| Published by |
Springer US, February 2006
|
| DOI | 10.1007/0-387-28181-9 |
| ISBNs |
978-0-387-26175-1, 978-0-387-28181-0
|
| Editors |
Wooliscroft, Ben, Tamilia, Robert D., Shapiro, Stanley J. |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 2 | 4% |
| Canada | 1 | 2% |
| New Zealand | 1 | 2% |
| Unknown | 43 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 11 | 23% |
| Student > Master | 8 | 17% |
| Student > Doctoral Student | 5 | 11% |
| Lecturer | 5 | 11% |
| Lecturer > Senior Lecturer | 3 | 6% |
| Other | 11 | 23% |
| Unknown | 4 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 29 | 62% |
| Social Sciences | 7 | 15% |
| Engineering | 3 | 6% |
| Economics, Econometrics and Finance | 2 | 4% |
| Decision Sciences | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 5 | 11% |