English
Branded Spaces
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Approaching Branded Spaces
-
Altmetric BadgeChapter 2 The 4D Model of Place Brand Management
-
Altmetric BadgeChapter 3 Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
-
Altmetric BadgeChapter 4 Branding Views Marketing: Lessons to Learn for Destination Management
-
Altmetric BadgeChapter 5 The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
-
Altmetric BadgeChapter 6 Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
-
Altmetric BadgeChapter 7 Brand Value in Real Estate: The Financial Contribution of Property Brands
-
Altmetric BadgeChapter 8 Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
-
Altmetric BadgeChapter 9 The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
-
Altmetric BadgeChapter 10 Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
-
Altmetric BadgeChapter 11 Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
-
Altmetric BadgeChapter 12 South Tyrol: Destinations Can Be Brands Too
-
Altmetric BadgeChapter 13 A Guggenheim in Every City?
-
Altmetric BadgeChapter 14 AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
-
Altmetric BadgeChapter 15 Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
-
Altmetric BadgeChapter 16 Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
-
Altmetric BadgeChapter 17 Syntax of Intervention in Historically Significant Public Open Urban Spaces
-
Altmetric BadgeChapter 18 Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes