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Branded Spaces

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Cover of 'Branded Spaces'

Table of Contents

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    Book Overview
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    Chapter 1 Approaching Branded Spaces
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    Chapter 2 The 4D Model of Place Brand Management
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    Chapter 3 Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
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    Chapter 4 Branding Views Marketing: Lessons to Learn for Destination Management
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    Chapter 5 The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
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    Chapter 6 Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
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    Chapter 7 Brand Value in Real Estate: The Financial Contribution of Property Brands
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    Chapter 8 Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
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    Chapter 9 The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
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    Chapter 10 Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
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    Chapter 11 Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
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    Chapter 12 South Tyrol: Destinations Can Be Brands Too
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    Chapter 13 A Guggenheim in Every City?
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    Chapter 14 AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
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    Chapter 15 Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
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    Chapter 16 Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
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    Chapter 17 Syntax of Intervention in Historically Significant Public Open Urban Spaces
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    Chapter 18 Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes
Attention for Chapter 11: Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
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Chapter title
Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
Chapter number 11
Book title
Branded Spaces
Published by
Springer VS, Wiesbaden, January 2013
DOI 10.1007/978-3-658-01561-9_11
Book ISBNs
978-3-65-801560-2, 978-3-65-801561-9
Authors

Sonja Kastner, Kastner, Sonja

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