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Branded Spaces

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Cover of 'Branded Spaces'

Table of Contents

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    Book Overview
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    Chapter 1 Approaching Branded Spaces
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    Chapter 2 The 4D Model of Place Brand Management
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    Chapter 3 Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
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    Chapter 4 Branding Views Marketing: Lessons to Learn for Destination Management
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    Chapter 5 The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
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    Chapter 6 Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
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    Chapter 7 Brand Value in Real Estate: The Financial Contribution of Property Brands
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    Chapter 8 Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
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    Chapter 9 The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
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    Chapter 10 Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
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    Chapter 11 Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
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    Chapter 12 South Tyrol: Destinations Can Be Brands Too
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    Chapter 13 A Guggenheim in Every City?
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    Chapter 14 AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
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    Chapter 15 Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
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    Chapter 16 Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
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    Chapter 17 Syntax of Intervention in Historically Significant Public Open Urban Spaces
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    Chapter 18 Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes
Overall attention for this book and its chapters
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31 Mendeley
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Title
Branded Spaces
Published by
Springer Fachmedien Wiesbaden, February 2013
DOI 10.1007/978-3-658-01561-9
ISBNs
978-3-65-801560-2, 978-3-65-801561-9
Editors

Sonnenburg, Stephan, Baker, Laura

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 31 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 7 23%
Student > Master 4 13%
Professor > Associate Professor 3 10%
Student > Bachelor 2 6%
Professor 2 6%
Other 3 10%
Unknown 10 32%
Readers by discipline Count As %
Business, Management and Accounting 7 23%
Design 5 16%
Arts and Humanities 3 10%
Social Sciences 3 10%
Engineering 2 6%
Other 0 0%
Unknown 11 35%