You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Die Komplexität managen
|
|---|---|
| Chapter number | 14 |
| Book title |
Strategie und Technik des Automobilmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3831-2_14 |
| Book ISBNs |
978-3-83-493391-1, 978-3-83-493831-2
|
| Authors |
Franz-Rudolf Esch, Vanessa Rühl, Olga Spomer, Christian Brunner |