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| Chapter title |
Die Preise setzen
|
|---|---|
| Chapter number | 5 |
| Book title |
Strategie und Technik des Automobilmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3831-2_5 |
| Book ISBNs |
978-3-83-493391-1, 978-3-83-493831-2
|
| Authors |
Rainer Meckes, Martin Gehring |