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Mendeley readers
| Chapter title |
Die Kommunikation orchestrieren
|
|---|---|
| Chapter number | 6 |
| Book title |
Strategie und Technik des Automobilmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3831-2_6 |
| Book ISBNs |
978-3-83-493391-1, 978-3-83-493831-2
|
| Authors |
Franz-Rudolf Esch, Daniel Stenger, Kai Harald Krieger, Christian Knörle |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 10 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 6 | 60% |
| Student > Bachelor | 4 | 40% |
| Unspecified | 1 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 50% |
| Economics, Econometrics and Finance | 4 | 40% |
| Computer Science | 1 | 10% |
| Unspecified | 1 | 10% |