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Mendeley readers
| Chapter title |
Die Mitarbeiter und den Handel zu Markenbotschaftern machen
|
|---|---|
| Chapter number | 10 |
| Book title |
Strategie und Technik des Automobilmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-3831-2_10 |
| Book ISBNs |
978-3-83-493391-1, 978-3-83-493831-2
|
| Authors |
Franz-Rudolf Esch, Jutta Frisch, Dominika Gawlowski |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 50% |
| Unspecified | 1 | 25% |
| Unknown | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 50% |
| Unspecified | 1 | 25% |
| Unknown | 1 | 25% |