Marketing Performance

Overview of attention for book

Cover of 'Marketing Performance'

Table of Contents

Attention for Chapter 2: Wertorientiertes Kundenmanagement

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Citations

dimensions_citation: 5 Dimensions

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So far, Dimensions has found 5 publications that cite this research output.

5

The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.

Customer Insights, Kundenbedürfnisse und Konsumentenverhalten verstehen

Monograph (January 2024)

Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media

Book chapter (May 2021)

Marketingmanagement, Strategie - Instrumente - Umsetzung - Unternehmensführung

Monograph (January 2020)

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