You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Messung des Kundenwerts
|
|---|---|
| Chapter number | 8 |
| Book title |
Marketing Performance
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-0664-9_8 |
| Book ISBNs |
978-3-40-912728-8, 978-3-83-490664-9
|