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Mendeley readers
| Chapter title |
Kundenbewertung
|
|---|---|
| Chapter number | 16 |
| Book title |
Marketing Performance
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-0664-9_16 |
| Book ISBNs |
978-3-40-912728-8, 978-3-83-490664-9
|
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 6% |
| Unknown | 17 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 8 | 44% |
| Student > Master | 5 | 28% |
| Researcher | 3 | 17% |
| Student > Ph. D. Student | 1 | 6% |
| Unknown | 1 | 6% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 50% |
| Economics, Econometrics and Finance | 3 | 17% |
| Computer Science | 2 | 11% |
| Engineering | 2 | 11% |
| Materials Science | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 1 | 6% |