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| Chapter title |
Ausgewählte Instrumente zur Steuerung der Marketingeffektivität
|
|---|---|
| Chapter number | 12 |
| Book title |
Marketing Performance
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-0664-9_12 |
| Book ISBNs |
978-3-40-912728-8, 978-3-83-490664-9
|