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Chapter title |
Maggi Kochstudio: Integrierte Umsetzung der Marke an allen Kontaktpunkten
|
---|---|
Chapter number | 14 |
Book title |
Best Practice der Markenführung
|
Published by |
Gabler, January 2009
|
DOI | 10.1007/978-3-8349-8092-2_14 |
Book ISBNs |
978-3-83-490933-6, 978-3-83-498092-2
|
Authors |
Andreas Peters, Franz-Rudolf Esch, Manuela Michel, Peters, Andreas, Esch, Franz-Rudolf, Michel, Manuela |