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Mendeley readers
| Title |
Best Practice der Markenführung
|
|---|---|
| Published by |
Gabler, February 2009
|
| DOI | 10.1007/978-3-8349-8092-2 |
| ISBNs |
978-3-83-490933-6, 978-3-83-498092-2
|
| Editors |
Esch, Franz-Rudolf, Armbrecht, Wolfgang |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 14% |
| Unknown | 6 | 86% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 43% |
| Student > Master | 2 | 29% |
| Student > Postgraduate | 1 | 14% |
| Unknown | 1 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 43% |
| Economics, Econometrics and Finance | 2 | 29% |
| Computer Science | 1 | 14% |
| Unknown | 1 | 14% |