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Mendeley readers
| Chapter title |
Aktives Management der Corporate Brand BASF
|
|---|---|
| Chapter number | 5 |
| Book title |
Best Practice der Markenführung
|
| Published by |
Gabler, January 2009
|
| DOI | 10.1007/978-3-8349-8092-2_5 |
| Book ISBNs |
978-3-83-490933-6, 978-3-83-498092-2
|
| Authors |
Felix Gress, Hans Kiefer, Franz-Rudolf Esch, Simone Roth, Gress, Felix, Kiefer, Hans, Esch, Franz-Rudolf, Roth, Simone |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |