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Chapter title |
STABILO’s move easy — Die Revolution im Schulschreibgerätemarkt
|
---|---|
Chapter number | 11 |
Book title |
Best Practice der Markenführung
|
Published by |
Gabler, January 2009
|
DOI | 10.1007/978-3-8349-8092-2_11 |
Book ISBNs |
978-3-83-490933-6, 978-3-83-498092-2
|
Authors |
Jürgen Bauernschmidt, Franz-Rudolf Esch, Olga Spomer |