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When Business Meets Culture

Overview of attention for book
Cover of 'When Business Meets Culture'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: A Business Point of View
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    Chapter 2 The Solomon R. Guggenheim Foundation
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    Chapter 3 Marketing the Arts
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    Chapter 4 Museo Nacional del Prado
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    Chapter 5 Designing a Strategy
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    Chapter 6 Gran Teatre del Liceu: Rising from the Ashes
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    Chapter 7 The Financial Function in Cultural Institutions
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    Chapter 8 Tate: Reinventing Operations to Become a Different Type of Company
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    Chapter 9 Reinventing Operations
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    Chapter 10 The Musée de La Cassette
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    Chapter 11 Javier López-Gil Antoñanzas: Art Lover
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    Chapter 12 A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette
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    Chapter 13 The ‘la Caixa’ Foundation: Art exhibitions
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    Chapter 14 A Service Perspective of Cultural Entities and Their Customers
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    Chapter 15 Jesús López Cobos: Managing Artists
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    Chapter 16 Valentín Fuster: Manager and Researcher
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    Chapter 17 Managing Talent
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    Chapter 18 Fundación del Teatro Lírico: Teatro Real
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    Chapter 19 Insights from the World of Culture
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    Chapter 20 Fifteen Challenges for the Cultural Sector
Attention for Chapter 1: Introduction: A Business Point of View
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