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| Chapter title |
Insights from the World of Culture
|
|---|---|
| Chapter number | 19 |
| Book title |
When Business Meets Culture
|
| Published by |
Palgrave Macmillan, London, January 2011
|
| DOI | 10.1057/9780230295117_19 |
| Book ISBNs |
978-1-349-32733-1, 978-0-230-29511-7
|
| Authors |
Beatriz Muñoz-Seca, Muñoz-Seca, Beatriz |