You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Introduction: A Business Point of View
|
|---|---|
| Chapter number | 1 |
| Book title |
When Business Meets Culture
|
| Published by |
Palgrave Macmillan, London, January 2011
|
| DOI | 10.1057/9780230295117_1 |
| Book ISBNs |
978-1-349-32733-1, 978-0-230-29511-7
|
| Authors |
Beatriz Muñoz-Seca, Josep Riverola, Muñoz-Seca, Beatriz, Riverola, Josep |